The Learning Company itself was acquired by Riverdeep Interactive Learning Limited in September 2001 and later acquired all of Broderbund in August 2002. GAME Studios' was sold to Ubi Soft in March 2001, taking all of the gaming assets formerly held by The Learning Company.
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In 2000, the ex-Learning Company and Mattel assets acquired by Gores were split up into three divisions - GAME Studios for Video Games, The Learning Company for Educational Software and Broderbund for Home Software. In February 2001, Mattel signed a publishing and distribution deal with THQ for the Hot Wheels and Matchbox licenses, and Vivendi Universal Interactive Publishing for other major licenses including Diva Starz, Fisher-Price and Barbie. Mattel's acquisition of The Learning Company has been referred to as "one of the worst acquisitions of all time" by several prominent business journals. The total financial losses to Mattel have been estimated to be as high as $3.6 billion.
Mattel sold both Mattel Interactive and The Learning Company in 2000 at a loss to Gores Technology group. With the merger, Mattel themselves laid off 3000 employees In the fall of 1998, Mattel agreed to acquire The Learning Company in a stock-for-stock merger valuing the company at approximately $4.2 billion. Mattel Media later expanded to Video Games soon after, publishing titles like Hot Wheels Stunt Track Driver. With the success of their first wave of products, Mattel Media then set on producing CD-ROM based interactive material for toys such as the Talk with Me! Barbie. The company's first releases came out in the Fall of 1996, with the company's Barbie Fashion Designer program was the first commercially successful video game made for girls. Mattel originally founded the company as Mattel Media in February 1996, as an aim to expand into the multimedia unit by producing CD-ROM titles based on Mattel franchises like Hot Wheels, Barbie, Fisher-Price and Polly Pocket. Mattel Interactive (Known as Mattel Media until 1999) was a video game publisher and software distributor. JSTOR ( November 2017) ( Learn how and when to remove this template message).
Unsourced material may be challenged and removed.įind sources: "Mattel Interactive" – news Please help improve this article by adding citations to reliable sources. We are waiting for you to enter a fun, colorful, fun and playful world that allows you to show off your fashionistry talent, passionate gamers able to adapt to any game and style of play, including helping Barbie prepare for a romantic meeting or for the red carpet.This article needs additional citations for verification. Varied Barbie Dress Up games are at your disposal for you and your friends. Now you have the chance to imagine your favorite character having fun with other well-known cartoon characters. Have fun with the princess in various zombies in high school. Now you have the chance to have fun choosing holographic clothes or going to the school of princesses, creating a nice design for hooded sweatshirts or helping the doll become Miss World.
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